It's more about the history of the processed food marketing business. "a brawny former athlete who hated to lose more than he loved to win. We were duped. Reviewed in the United States on November 30, 2018, “Salt, sugar and fat are the foundation of processed food, and the overriding question the companies have in determining the formulations of their products is how much they need of each to achieve the maximum allure.” ‒ from SALT SUGAR FAT, Reviewed in the United States on August 24, 2020. The real food lines the edges: produce, meat and seafood, dairy. A main source in our diet comes from processed foods, such as crisps, cookies, ready meals and other “convenience” food.The processed food manufacturers spent much of the 70’s and 80’s pumping vast quantities of each of these into the foods. However, after reading this book I have even more of a commitment from staying away from any food that was developed in a laboratory. , by David Kessler, this book sheds piercing light on the way packaged food is engineered to hit your "bliss point" - that precisely engineered combination of the unholy triumvirate of salt, sugar and fat that keeps you coming back for more and more, never quite satisfied. Reviewed in the United States on March 11, 2016. Go into a typical American grocery store, and you won't find that they stock much food. This is an excellent look into the food marketing/lobbying machine. Several of the food companies are owned by tobacco companies, and use the same marketing strategies that were so successful in selling cigarettes. Although the food companies appear to have the upper hand when it comes such manipulation, they have also backed themselves into a corner, because they cannot make processed foods healthier without sacrificing taste, texture, convenience and shelf life. I'd recommend this book to EVERYONE. The intelligence preparation of the grocery aisle battlespace alone makes for voracious reading (pun intended), while the scientific backgrounds to taste and visual attraction to packaging are also immensely helpful to forever educate when we next visit the supermarket. Read honest and unbiased product reviews from our users. Michael Shermer reviews Michael Moss's \ First of all, about the health effects of consuming (salt, sugar, and fat) in excess of the RDA guidelines, it lightly skims the surface. This problem … Moss does a nice job describing in laymen's terms how the food companies in the US use science to learn how they can manipulate the human brain to crave or become addicted to eating many different types of processed foods. What you end up with is shelf stable, heavily processed foods that hit that pleasure bull's eye. Review: Salt Sugar Fat. The author is a Pulitzer Prize recipient. But! This all started by me reading the NY Times Magazine article called “The Extraordinary Science of Addictive Junk Food” which is pretty much a summary article of Michael Moss’s book Salt Sugar Fat: How the Food Giants Hooked Us. This was an absolutely fascinating read. Salt, Sugar, Fat written by Michael Moss made a really interesting case about how our food industry has manipulated us. I was wrong. Top subscription boxes – right to your door, Salt Sugar Fat: How the Food Giants Hooked Us, The End of Overeating: Taking Control of the Insatiable American Appetite, See all details for Salt Sugar Fat: How the Food Giants Hooked Us, © 1996-2020, Amazon.com, Inc. or its affiliates. … In Salt Sugar Fat, Pulitzer Prize–winning investigative reporter Michael Moss shows how we got here. Excellent work, six stars out of five. Incredibly well-researched and compellingly written, you'll never look at packaged food quite the same way again. If your interested in more details pertaining to the medical consequences (diabetes, elevated blood pressure, and heart disease) of over indulgence, I would suggest "Fat Chance" by Dr. Lustig. Come to think of it, I swear that's what happens when I eat Girl Scout cookies. “Salt, sugar and fat are the foundation of processed food, and the overriding question the companies have in determining the formulations of their products is how much they need of each to achieve the maximum allure.” ‒ from SALT SUGAR FAT “The Corn Flakes tasted … M. This book does not vilify food manufacturers, nor does it make excuses for them: what it does is make one realize what one is up against every time one enters a grocery or convenience store or looks at a vending machine. I’m thinking if you’re reading here, you’re probably already familiar with Michael Moss’s Salt Sugar Fat at least in title. “Salt Sugar Fat Quotes” They may have salt, sugar, and fat on their side, but we, ultimately, have the power to make choices. Refresh and try again. In this case, I am making an exception. The interior of the store is filled with food products: mostly nutrient-poor corn and soy based "foods" engineered to make you keep reaching for just one more. Salt Sugar Fat How the Food Giants Hook Us A Review of Salt Sugar Fat. Although the food companies appear to have the upper hand when it comes such manipulation, they have also backed themselves into a corner, because they cannot make processed foods healthier without sacrificing taste, texture, convenience and shelf life. Reviewed in the United States on November 12, 2015. He is not advocating for a certain diet. Book Review: Salt Sugar Fat by Michael Moss Last updated on July 9th, 2020 by Theresa Diulus in Best Of Salt Sugar Fat’s revelation that the food giants have been using psychological tricks in their marketing based on Freud’s research from the 1920’s and 30’s was a surprise to me. Salt, Sugar, Fat: 15 Shocking Facts From the Book and Our Review Find out health informations update, beauty care,fitness energizing moves, easy recipes, expert tips, and advice on losing weight and feeling great. #loymachedo's Book Review Salt, Sugar, Fat by Michael Moss http://www.loymachedo.com/2015/12/loy-machedos-book-review-salt-sugar-fat … February 26th 2013 I know a salad would be best. Based on the article I figured that it was a knock off of … The author is not preachy. Book Review: Salt Sugar Fat. One word they won’t use? The good news is that I was able to read a really interesting book during my travels (it only took me 3 months). Read honest and unbiased product reviews from our users. This was an absolutely fascinating read. As the average American works longer hours and spends more time outside of the home, the demand for easy-to-cook and tasty meals has skyrocketed. There are many books on the state of our food supply, and many of them are equally interesting, but what differentiates this one from the rest of the pack is that it uses this Pulitzer prizewinning investigative reporter's skills to present a history of processed food in America. He seemed so invested in the time he spent, that he included too much information in the boo, I read the first third of the book, "Sugar," and I just could not continue to put myself through this torture. Obviously most people know that much of the processed food we eat is not the healthiest choice, but for convenience and taste we use it. SALT SUGAR FAT is Michael Moss’s explanation (or perhaps exposé) of how the food giants have hooked customers on processed convenience foods by fine tuning for maximum appeal the fat, sugar and salt content in their formulations; the book is divided into … This is a very interesting book about how the major food companies like Kraft, Kellog's, etc. This book is not only a disturbing history lesson on how the perfect social storm led to the cunning manipulation of the consumers’ habits and preferences, but also a deeper scientific understanding of how they can be steered and driven in our feeding processes. The book becomes a bit repetitive in the salt and fat sections, but it still manages to be a page-turner. Read on! All this is too bad, because the story of processed food that the book tells is actually pretty interesting. Their parent company, Phillip Morris, had just had to pay out hundreds of billions of dollars as reparations to state health services for damage caused by smoking, and they really, seriously, didn't want to end up doing the same for damages due to obesity. It describes the modern American food industry. The book's greatest strength is its in-depth insider account of how the processed food industry wins American stomach share by clever marketing, maximizing palatability/reward, and maximizing convenience. Salt, Sugar, Fat is a very valuable book for anyone seeking to understand the current obesity and health crises in the affluent world. I have always thought my eating habits were, if not great, not really terrible either. The narrative is frustratingly repetitive, and we are introduced to several charact. At least my Kindle edition is riddled with grammatical errors and typos (at least one of which is pretty significant--a reference to "congenital" heart failure rather than "congestive" heart failure, which is clearly what the author meant). I don't drink pop, I rarely eat red meat, and I don't add much salt to my food. However, after reading this book I have even more of a commitment from staying away from any food that was developed in a laboratory. Rather than simply creating characters out of the real people in this book based on their actions within the food industry, Moss instead used cliche, lazy, and unrelated information in regards to his stock characters - i.e. I consider myself to be a fairly healthy eater. There are a lot of notes and the bibliography is huge. Eating healthy should still be delicious. Featuring examples from some of the most recognizable (and profitable) companies and brands of the last half century—including Kraft, Coca-Cola, Lunchables, Kellogg, Nestlé, Oreos, Cargill, Capri Sun, and many more—Moss's explosive, empowering narrative is grounded in … A fascinating in-depth and well researched look at the processed food industry. Mr. Moss was a finalist for the Pulitzer Prize in 1999 and 2006 for explanatory reporting, and won the award in 2010. This book is far more fascinating than that. by Random House, Salt Sugar Fat: How the Food Giants Hooked Us. In his latest book, Salt, Sugar, Fat: How the Food Giants Hooked Us, he attempts to explain how the processed food industry has been so successful at increasing its control over US "stomach … Michael Moss touches on many important ethical issues in Sugar, Salt, Fat such as, what methods of nutrition we are teaching our children and how addictive processed food really is. I read this book hoping to learn more about processed foods and how to avoid them, and I definitely got what I was looking for. I read the first third of the book, "Sugar," and I just could not continue to put myself through this torture. Book: Salt Sugar Fat: How the Food Giants Hooked Us by Michael Moss Genre: nonfiction Publisher: Random House Publication date: 2013 Pages: 446 Source: Library Summary: I reviewed Part 1, Sugar, in March: Book Review: Salt Sugar Fat by Michael Moss (Part 1) and I still like the summary I wrote then: Michael Moss, winner of the Pulitzer Prize for explanatory … I like fruits and vegetables and try to stay away from too much processed food. Sugar, with its "high-speed, blunt assault on our brains", is the "methamphetamine of processed food ingredients", he believes, while fat is the opiate, "a … Which is true, but on the next page you find out that these same companies are actively creating addictions to thier unhealthy ingredients. 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